Meet the NORM Board Members
Nancy Ellis, President
Piedmont Arthritis Clinic | Greenville, SC
The daughter of a physician and a nurse anesthetist, Nancy Ellis was destined for a career in medicine. Rather than practice it however, Nancy chose to manage it.
Nancy’s education and certifications include a Masters in Health Administration and an MBA from the University of Alabama at Birmingham, as well as a BA in Psychology from the University of Tampa. Additionally, she is a board Certified Healthcare Executive from the American College of Healthcare Executives. In 2018, she earned her certification as a Certified Rheumatology Coder through sponsorship from NORM.
Since August 2009, Nancy has served as the Practice Administrator for Piedmont Arthritis Clinic in Greenville, SC where she has overall operational management of the five-provider rheumatology practice and infusion center. Her diverse background experience ranges from being Vice President of Alternative Delivery Services at Coosa Valley Baptist and Citizens Baptist Medical Centers in Talladega County, AL to Office Manager of a solo OB/GYN practice.
Nancy also has served as Financial Manager over nine business units for Anmed Home Care Services in Anderson, SC. Her career has included being Practice Manager for Cancer Centers of the Carolinas and Orthopaedic Center of the Carolinas, both of which operated multiple practice sites in the Upstate.
Nancy’s passion is to achieve the ideal medical practice model through continuous process improvements in administrative efficiencies, quality of care, and doctor/patient relationships.
Alicia Sullivan, Vice-President
Rheumatology Associates | Glastonbury, CT
Alicia accidentally stumbled into a small rheumatology practice in 2005. She caught her balance while overcoming many changes and challenges along the way, and she found steady footing over the years. You’re just as likely to see Alicia at check-out or in the infusion suite as you are to see her in her office. She loves problem solving and learning, and she thrives when challenged to find creative solutions. Alicia does not care for referring to herself in the third person, and she is relieved this paragraph is almost over. Alicia is CERT certified, trained to help first responders in case of an emergency, she has a Shelter Management certification from the Red Cross, and is also a certified Reiki practitioner and teacher. Alicia is passionate about kindness and helping others, and she has helped with and created many projects giving back to different groups and causes. Alicia loves new experiences and adventures, and especially loves when she can share these experiences with her young children, other family, and friends.
Michelle Owen, Treasurer
Arthritis and Rheumatology of Palm Beach | Boynton Beach, FL
Michelle Owen is the Operations Manager for Arthritis & Rheumatology Associates of Palm Beach a ten provider Rheumatology practice in South Florida. She has been in her present role since 2008. Her responsibilities include overseeing the day to day operations of the practice which include in office infusion and self-injectable medication verification and prior authorization. Michelle is a Certified Professional Coder with experience in appeals, reviews, physician chart document auditing. She also specializes in CMS’s changing payment models.
Greg Thompson, Secretary
Saint Louis Rheumatology | Saint Louis, MO
Greg Thompson is the Practice Administrator for Saint Louis Rheumatology in Saint Louis, MO. He has been working in the same Rheumatology practice for 16 years and has helped expand the practice into an 11,000 square foot facility with 9 providers and 12 infusion chairs. He has a B.A. in Political Science from Truman State University and a master’s degree in Business Administration from Missouri Baptist University. He obtained his CMPM through NORM in 2019 and is currently working toward the CRMS through NORM. Along with being on the NORM Board, Greg is also serving on the NEC and Finance Committees. Greg served as the President of the Greater St. Louis MGMA in 2019 and in other various MGMA board roles over the years. He is on several manufacturer speaker bureaus and participates in industry advisory boards. He is honored to serve the membership of NORM as a board member.
Jaime Fiore, Director
Rheumatology Associates PA | Stuart, FL.
Jaime has been the practice administrator of her current group for the past 21 years.
With her current practice, she spends her time managing the daily operations which include the financials, human resources, compliance, staff training as well as inventory management. Jaime has been a certified rheumatology health coder since 2012. She became a certified medical practice manager through sponsorship from NORM in 2019. Just this past year, she attained her PACS (Prior Authorization Certified Specialist) Certification through the ACMA.
Jaime holds a degree in Health Services Administration and advanced studies in Business Management. In addition to serving on the NORM board of directors, and NORM Outreach Committee, Jaime also serves as a consultant and speaker for several pharma-sponsored practice management speaker’s bureaus. Jaime has worked with a great team at the Florida Society of Rheumatology for the past eight years as part of the Practice Manager Planning Committee. Jaime enjoys working with the committee to help plan the annual conference for the Rheumatology Practice Managers across the state of Florida.
Jaime enjoys painting and also plays bass guitar. On weekends, Jaime volunteers her time playing electric bass in her church band and spending time with her granddaughter.
Marie Lara, Director
Arthritis Center of Orlando | Orlando, FL
Marie is the Practice Administrator at the Arthritis Center of Orlando. She has been in the medical field for 28 years in both hospital and private settings. Marie is a certified surgical technologist. As the Practice administrator at ACO, she manages the day-to-day operations including the buy and billing of injections for infusions, infusion drugs, prior authorizations, appeals, human resources, payroll, and compliance. Ms. Lara’s staff includes 2 physicians, 1 NP, and 15 employees.
Since 2014, Ms. Lara has been an active member of the Florida Society of Rheumatology for the practice managers and is an elected leader to plan the annual conference. She has served over 4 years on advisory boards and as a national speaker for different pharmaceutical companies. For the past 3 years, she also served on the advisory board for Orange County Tech schools: MA/Adm. Program In addition to being a director on the Norm board she also volunteers on the outreach committee.
Her passion and greatest strength are “to work smart not hard” by practicing a lean operation. She has excellent procurement management skills which came in handy during COVID because of the shortage of supplies
Holly Moores, Director
Mid-Atlantic Rheumatology | Millersville, MD
Holly came to Rheumatology through Obstetrics and Gynecology and a shared office. After working several years being a practice manager for an Ob/Gyn and running clinical trials, she changed gears and moved to Rheumatology. She has over 30 years of healthcare experience in the private practice setting, with the last 20 years being in Rheumatology. Holly truly enjoys the uniqueness of Rheumatology and the close relationships which are made with the patients as you get to work with many of them very closely. She prides herself on developing a deep level of trust and connection with the patients to the point where they can’t wait to come in again.
Holly worked for a Rheumatologist for 15 years and helped retire her and has been with her current practice now for 5 years. When she started, the doctor had just opened her own practice with very few patients, no infusion service, and an 1800 sq ft office. Five years later, in January 2022, she helped move her office into a 5061 sq ft office to accommodate another physician, Nurse Practitioner, an 8-chair infusion suite, and an enormous number of patients. Holly has been a major contributor in envisioning this and making it happen.
Besides being on the Board, Holly is also on the Advocacy Committee as well as the Ethics Committee. On her weekends and spare time, Holly enjoys spending time with her son, doing volunteer work with mission trips to Nicaragua, Zimbabwe, Honduras, and many states across the United States and within her community. She also helps lead Sunday morning services at her church with singing. Holly truly values the relationships being made through NORM and looks forward to making even more.
Kelli Kelleher, Director
Arthritis Consultants, PA | Columbia, SC
As the daughter of two long time practice administrators, Kelli grew up with an understanding of the necessity of providing quality management for patient care and its role in patient success. Though she did not intend to become an administrator at first, eight years ago she accepted a supporting administrative role at Arthritis Consultants, PA and fell in love with the staff camaraderie and the patients at the practice. When offered the role to step up as administrator of the practice and it’s 6-chair infusion suite, she accepted gladly. Kelli holds a BA in Journalism and Mass Communications with an emphasis on Public Relations from the University of South Carolina and an MBA from Southern Wesleyan University. Not resting on her laurels, Kelli has additional certifications as a Physician Practice Manager and Rheumatology Management Specialist and is looking to add a few more certifications under her belt soon. She is always looking for new ways to grow and serve the patient community who trust their care to Arthritis Consultants.
When not managing this growing practice, Kelli volunteers her time with non-profits and is an active member of the local community providing resources to those who require them and coordinating relief for people with needs. She enjoys cooking, traveling and exploring new places with her family. She is a jack of all trades and works hard to master as many possible.
Liz Schultz, Director
Salem Rheumatology & Infusions | Salem, OR
Liz Schultz, CMPE, Practice Manager for Salem Rheumatology & Infusions in Salem Oregon, has been working in rheumatology for 16 years, overseeing all aspects of office and infusion management. During that time, she had transitioned ownership of the practice twice and added providers. As a small private practice rheumatology office, she knows that managing the revenue cycle, office expenses and staff is vital to the continued success of small offices. Her greatest passion is working with her patients to help them afford their medications to achieve the quality of life they deserve.
When not working in the office, Liz enjoys hiking, camping, gardening, and spending time with her family.
Katie Taylor, Director
Carondelet Rheumatology | Kansas City, MO
Katie Taylor is a Kansas City native and has 18 years of experience working in private practice. She started in Medical Billing and worked in every nonclinical department at her internal Medicine/Subspecialty group. Katie joined the leadership team in 2010 and has managed Reception, Call Center/Scheduling Department, Billing Department Director, and managed multiple facilities as an Office Manager. She has been exposed to Rheumatology since 2008 and has been the Rheumatology manager since 2014. In 2017, Carondelet Rheumatology, was opened as a standalone Rheumatology Practice and division of Signature Medical Group. Katie manages A-Z operations in her practice with one Rheumatologist, two advanced practitioners, and a 6-chair infusion suite. Katie is certified in Rheumatology Coding, Medical Practice Management, and Rheumatology Practice Management. Katie is very passionate about Rheumatology and the difference her team makes in the lives of their patients. She serves on an Amgen Speaker’s bureau, has spoken as a guest at the Arthritis Foundation’s national conference, and is a Co Chairman for Norm’s Membership committee. In her personal life Katie spends her time mothering her 15-year-old son, spending time with her family, and creating adventures everywhere she goes!
Deborah Fronsoe, Director
Tristate Arthritis & Rheumatology | Crestview Hills, KY
Debbi Fronsoe is the Practice Administrator for Tristate Arthritis & Rheumatology in Crestview Hills, KY (Northern KY/Cincinnati area). She started her career here in 2019 as the Insurance/Billing Manager and started her dream job of Practice Administrator in January, 2022.
Tristate Arthritis & Rheumatology has 8 providers, 8 infusion chairs, 1 injection chair, and a Physical Therapy Department. She earned her Associate of Technical Studies in 2012 and Associate of Applied Science in 2014 at The University of Cincinnati. She obtained her CPC through AAPC in 2012, CRHC through AAPC in 2020, CMPM through sponsorship from NORM in 2021 and CPMA through AAPC in 2021. Along with being on the NORM Board, Debbi is also serving on the Payer Committee. She is honored to serve the membership of NORM as a board member.
Debbi manages the daily operations which include the payroll, financials, human resources, compliance, staff training, manages the Insurance/Billing Department and the Front Office. She currently manages 28 staff members and is in the process of transitioning the practice from a non-integrated separate PM and EMR to one system, EPIC.
In her spare time, Debbi enjoys spending time with her family, camping, and traveling.
