Five Tips for Keeping your Email Content Fresh

The everyday management of a medical practice is time consuming. With all the responsibilities, who has time for emails? Emails may seem like a small detail, but with the pressures of a busy office, it’s essential that we make the most of our patient communication. Automating your messages keeps you connected and makes things easier, but that doesn’t mean you can just ignore your inbox. It’s a good idea to regularly review your messages and ensure you are staying up-to-date with patient communication. Keep reading for five tips for keeping your email content fresh.

Use mobile friendly emails.

Ensure that your emails are readable across all devices. The constant use of smartphones makes this a crucial step. Regardless of your email content’s quality, if it’s not easily readable, patients will delete it before reading a single line.

Add professional images.

Make your emails stand out with quality imagery. Use professional and aesthetically pleasing stock photos that correspond with the content. Include imagery relevant to your practice as well as your logo to remind the audience who you are.

Fresh content.

Use modern software to deliver content to patients based on triggers like an annual appointment reminder or the results of a recent test. Include educational information and news links that are relevant to each of your patients. If you send welcome emails to new patients, make sure all the information is up to date and include pictures and current events at the office.

Cohesive tone.

It is important that your email communications maintain a consistent tone and voice. If every message sounds like it’s coming from a different person, it will make patients feel confused and overwhelmed. If each message is uniform they will feel comfortable, loyal and receptive to your communication.

Relatable messages.

Email audiences are accustomed to quickly scanning inboxes and deleting anything that resembles spam. Get to the point of your message right away and keep your content short, concise and relatable. Ensure your subject line grabs attention and include a brief yet bold synopsis at the top of the communication.

Keeping your email communication fresh doesn’t require a lot of time or trendy marketing tricks; more important is your consistency in tone, content and delivery. Review and update best practices for email regularly with your team because even the best campaigns can go wrong if not evaluated on a regular basis. Plan to continually make small changes to design and content to ensure you are promoting your office and its brand in the best way possible.  If you have any ideas for keeping email content fresh, please share them on our Facebook page!

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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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