Is Your Medical Office Ready for Texting?

Communication is a huge part of all businesses, but it’s especially important in a medical practice. Whether it’s a good thing or not, our new technological world includes many options for communication. Text messaging is quickly becoming a number one method for patient-physician correspondences. There are pros and cons to texting, but either way it’s important that today’s successful medical offices adapt or be left behind. Below are some important issues to consider before implementing text messaging into your medical practice.

Give your patients an option.

Use a method of communication that appeals to your patient, whether it’s phone, email, or text. Today’s busy, tech savvy individuals will appreciate a seamless and less cumbersome form of communication. However, not everyone loves or even understands texting. Make sure your office is using a communication channel specific to each patient and there is documentation to support each patient’s choice.

There are security risks.

While there are many benefits to text messaging, it can present major legal issues if used carelessly. It is important to research the laws behind this type of communication and the issues that can arise if privacy is breached.

Create a policy.

Because of the risks attached to texting, it is especially critical that your office has a standard written policy in place that protects your patients and your office. In addition, a quality messaging system will need a process that requires some auditing and monitoring. It is also a good idea to set up a verification system. This ensures the identity of the person receiving the text is valid and assists with no-shows, cancellations, and confirmations.

Weigh the pros and cons.

While there may be some uneasiness behind texting within your medical practice, there are many advantages. Texting allows patients to access information at their convenience. It lessens the time your front office staff is on the phone. Most importantly, it can help in decreasing no-shows. No-shows are a substantial problem for most practices, as they can cause scheduling headaches and impact your bottom line. Text and email reminders help reduce this risk and create more profitability for your office.

Medical office texting can literally change the way you do business. It brings your appointments back at their scheduled times which saves money and lost patients. Being in an innovative, technological generation, it is becoming the preferred method of contact. This can be a great thing for your staff and your patients. However, there is a lot to consider before making the leap. It is essential that this is all discussed and researched before implementing a new system to keep your office secure and running smoothly.

If your medical office uses texting we would love to hear about it on our Facebook page!

Posted by
  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

What We Offer

We’re adding value to practices across the nation by creating a thriving community of rheumatology managers and physicians.

Membership Benefits

Become a Member

Annual Conference

Conference Registration