Three Tips for Maximizing your Rheumatology Clinic’s Social Media

There is no denying that today’s fast-paced society loves being online. And while too much of anything can be a bad thing, the public’s affinity for social media isn’t always negative. Americans spend a lot of time connecting with people and businesses on social media, so utilize this and make it work for your practice. Here are three tips for maximizing your rheumatology clinic’s social media.

Build trust.

Connecting with your patients, whether in the office or online, is a huge step in building trust and relationships. However, studies show that many medical offices aren’t doing this through social media. We are now a technological world, and social media is a must. Being seen in the world of social media reminds your patients you are there, but it also eases the minds of potential patients. While searching for a practice if potential patients cannot find you, it can send a negative message.

Take advantage.

No one knows how long the social media phenomenon will last, so it’s important to take advantage right away. The key to successful social media is becoming actively involved. To do this effectively, start by critically examining the things you post. What is the message you want to relay to current and future patients? It is important to create a dialogue about things that they find interesting. Many practices make the mistake of filling their social media with repetitive details about their practice. This can get tiresome and boring for your followers and will push them towards the dreaded “unlike” button. While it’s great to promote all the things your practice has to offer, be sure to post content that is both stimulating and interactive. Remember that the goal of social media is to build a relationship, and constant practice promotion will be a big turnoff to your patients.

Kick it up a notch.

Now that you have dipped your toes in the waters of social media, it’s important you are utilizing all the platforms that will benefit to your practice. There are many to choose from, so do your research and figure out what’s best for you and your practice. Instagram and Facebook are great for medical offices, and don’t forget to include a blog section within your website. Whatever platforms you choose, be consistent with posting and designate a few days a week to social media. Make your practice stand out by engaging with your patients in fresh and exciting ways. Contests and giveaways are a fun way to get patients involved. Posting a tip of the month from the physician is a great way to build trust and educate your patients. There are many ways to keep your content fresh and still connect with your audience.

With the variety of platforms and all the information available, taking on social media can seem overwhelming, but you can start with these tips. It is certainly worth the extra time and work. The more you post, the more natural it will become, and you’ll gain confidence from engaging with your followers and watching your presence grow!

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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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