Newsletters are valuable tools for many medical practices. They are important because they help to encourage conversations between providers and patients. When executed properly, newsletters can help practices develop lasting relationships with their patients. But your audience can receive hundreds of emails per day, so it is essential that your newsletters are engaging enough to prevent them from being sent right to the trash. Here are five tips for creating exciting and engaging newsletters.
Provide value.
Whether it’s valuable information or something more monetary, ensure your patients are getting something from your newsletter. This will keep them opening your emails and heading to your website for more information.
Organize your list.
Good content combines the interests of the practice with those of the patient. Your newsletter needs to strike a balance between the two. But it’s very important not to lose sight of the fact that there is a person reading these messages, so it has to be relevant to them. Segmenting your lists and using the readers’ names to personalize the mailings can work wonders.
Grab your reader’s attention.
Use attention-grabbing headlines and quality images to get your patients’ attention. The header is one of the most important elements in any newsletter, as it is the first thing a person sees when they open your email. Pay extra attention to this portion and ensure it is distinct and recognizable. In addition, give some extra T.L.C to your photos. Humans are visual creatures and images are a great way of catching your patients’ eye and encouraging them to open that newsletter. Choosing the right photo is as important as the headline and quality content, so you have to combine all these actions in order to create an exciting newsletter.
Be concise, but purpose driven.
The average person spends only seconds reading a newsletter, but don’t let that deter you. Plan to keep your content concise and scannable with brief blurbs, snapshots and bullet points and don’t forget to include a call to action. This will provide relief to your patients’ tired eyes and keep them hooked. But remember, this relationship has to be a give and take to be effective. Satisfy your readers with just enough info, but leave them eager to for more. Lead readers back to your site, blog or social media network for more info.
Be consistent.
If you tell readers to look for your newsletter each week, day or month, you’d better be there. Pick a reoccurring frequency and stick to it. Make sure to tell readers how often they can expect to hear from you. Just like your practice doesn’t appreciate no-shows, your readers won’t either.
Creating an engaging, exciting and effective newsletter takes work, but it builds an important relationship with your patients that most marketing tools can’t. Follow these five tips for exciting and engaging newsletters, and your customers will appreciate your practice and keep coming back for more! For more helpful marketing tips, follow our blog and “like us” on Facebook! And if you haven’t checked out our Dedicated December Challenge yet, watch our latest video and get involved.
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