Five Tips for Creating Exciting and Engaging Newsletters

Newsletters are valuable tools for many medical practices. They are important because they help to encourage conversations between providers and patients. When executed properly, newsletters can help practices develop lasting relationships with their patients. But your audience can receive hundreds of emails per day, so it is essential that your newsletters are engaging enough to prevent them from being sent right to the trash. Here are five tips for creating exciting and engaging newsletters.

Provide value.

Whether it’s valuable information or something more monetary, ensure your patients are getting something from your newsletter. This will keep them opening your emails and heading to your website for more information.

Organize your list.

Good content combines the interests of the practice with those of the patient. Your newsletter needs to strike a balance between the two. But it’s very important not to lose sight of the fact that there is a person reading these messages, so it has to be relevant to them. Segmenting your lists and using the readers’ names to personalize the mailings can work wonders.

Grab your reader’s attention.

Use attention-grabbing headlines and quality images to get your patients’ attention. The header is one of the most important elements in any newsletter, as it is the first thing a person sees when they open your email. Pay extra attention to this portion and ensure it is distinct and recognizable. In addition, give some extra T.L.C to your photos. Humans are visual creatures and images are a great way of catching your patients’ eye and encouraging them to open that newsletter. Choosing the right photo is as important as the headline and quality content, so you have to combine all these actions in order to create an exciting newsletter.

Be concise, but purpose driven.

The average person spends only seconds reading a newsletter, but don’t let that deter you. Plan to keep your content concise and scannable with brief blurbs, snapshots and bullet points and don’t forget to include a call to action. This will provide relief to your patients’ tired eyes and keep them hooked. But remember, this relationship has to be a give and take to be effective. Satisfy your readers with just enough info, but leave them eager to for more. Lead readers back to your site, blog or social media network for more info.

Be consistent.

If you tell readers to look for your newsletter each week, day or month, you’d better be there. Pick a reoccurring frequency and stick to it. Make sure to tell readers how often they can expect to hear from you. Just like your practice doesn’t appreciate no-shows, your readers won’t either.

Creating an engaging, exciting and effective newsletter takes work, but it builds an important relationship with your patients that most marketing tools can’t. Follow these five tips for exciting and engaging newsletters, and your customers will appreciate your practice and keep coming back for more! For more helpful marketing tips, follow our blog and “like us” on Facebook! And if you haven’t checked out our Dedicated December Challenge yet, watch our latest video and get involved.


Posted by
  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

What We Offer

We’re adding value to practices across the nation by creating a thriving community of rheumatology managers and physicians.

Membership Benefits

Become a Member

Annual Conference

Conference Registration