Today’s Patients Want More Digital Communication

We’re finding out that more than ever, patients in 2022 want to connect with their healthcare providers through digital communication methods like text messaging.

Research shows that the desire for phone calls is declining as more patients expect digital communication to make their lives easier. And in a post-pandemic, more tech-obsessed world, age is becoming less of a factor in patients who want faster, more accessible forms of healthcare communication.

Keep reading for more patient digital desires and how to get your medical practice on board with these digital communication trends.

Give your patients an option. 

Use the method of communication that appeals to your patient, whether it’s phone, email, or text. Today’s busy and tech-savvy individuals will appreciate a seamless and less cumbersome form of communication.

However, not everyone loves or even understands texting. Ensure your office uses a communication channel specific to each patient, and there is documentation to support each patient’s choice.

It’s time for a patient portal.

If your website doesn’t have a patient portal, implement one immediately. Patient portals are an excellent way to exchange necessary information safely and conveniently with patients.

Ensure your patients have access to this little medical luxury that gives them constant contact with your practice and makes their lives easier.

Essential findings of digital communication. 

The pandemic has changed how many patients want to communicate with their physicians. According to a 2021 HIMSS/SR Health survey, it has permanently changed the way patients want to interact with their doctors.

This survey showcased that today’s patients want and need more digital communication and that the patient’s age is less of a barrier to electronic forms of communication. Some other key findings include:

  • 44% of patients expect more consistent communication from the provider.
  • Text communications rose by 14% during the pandemic.
  • 87% said convenience was why they prefer text messaging with their providers.
  • To get more modern patient communication, over a third of patients will switch providers.

By focusing on details and finding small ways to upgrade a patients’ experience with your practice, you will see improvements in satisfaction and retention.

And according to the survey, if your practice isn’t willing to meet the demand and modernize your office, you will lose patients. Does your medical practice utilize text messaging and other digital forms of communication? If so, let us know on our Facebook page.

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