6 Marketing Strategies for Medical Practices

Marketing is a must for any business, and medical practices are no exception. Those who take the time to invest in marketing will thrive, while those who neglect a detailed marketing plan will fall behind. These are a few simple strategies that can quickly boost your medical practice’s online and offline presence, making it easier to get clients and grow.

Build a quality website.   

If your practice doesn’t have an interactive website that’s optimized for SEO, your patients are probably having trouble finding you. As technology continues to evolve, it’s important to keep your website updated. You can establish trust by posting regular blogs to your website and simplify the patient onboarding experience by integrating a client portal.

Start a blog.

As you work on updating your website, include a section for news and blog posts. Refreshing your site with blogs will boost your search engine ranking because it causes Google to crawl your site more often. Additionally, blogs help build trust between you and potential clients as they find out first hand about the knowledge your team has in a given field.

Become active on social media.

Start conversations and engage your patients via social media. In today’s world, it’s essential to have a working social media strategy, even in the medical field. Your team can use social media to build brand awareness and resolve customer service concerns through chat.

A well organized and professional Facebook page is an excellent place to start. Posting updates about your practice, weekly tips, medical news, and other noteworthy items will help you stay at the forefront of your follower’s minds. It’s also a great place to share your blog posts and special offers that drive clients to your practice location.

Create an email campaign.

An email campaign strategy is essential to growing your medical practice. When executed correctly, they help to encourage dialogue between providers and patients and help practices develop lasting relationships. However, your audience can receive hundreds of emails per day, so your emails must be engaging and informative to prevent them from hitting that unsubscribe button. Not sure what to include in your newsletter? Start with highlighting recent work, patient testimonials, practice updates, and links your blog posts.

Ask for reviews and testimonials.

Reviews play a large part in how patients choose their doctors, so be sure to use this to your advantage and ask for client feedback. Online reviews are easy to access, convenient to find, and perceived as unbiased by most potential patients. Satisfied patients will become key parts of your marketing strategy based on referrals and reviews. Publish their testimonials on your website and on social media but remember to stay HIPAA compliant.

Be consistent and engaged.

Social media is the best resource for interacting directly with current and potential clients. Share information from your website, social media accounts, and industry journals. Publish your blog posts through LinkedIn’s blogging section and share links on Facebook, Instagram, and Twitter. Taking these simple steps will not only build your online presence but will also enhance your reputation and credibility.

These medical marketing strategies will help you define some clear goals for your practice’s future. Use these tips to help give your medical practice what it needs to surpass your competition while staying on the path to success. If you have any tried and true marketing strategies, we would love to hear about them on our Facebook page!


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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
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