6 Tips for Freshening up your Rheumatology Website in 2021

Every day, people visit the internet to find the things they are searching for.

Whether the newest gadget or a Rheumatologist, people are starting their searches online. And if your practice doesn’t have a quality website, chances are they are not able to find your practice.

Whether you are looking to fine-tune your current website, or perform a complete overhaul, here are six essential ideas for updating your Rheumatology website in 2021.

Upgrade your brand.

Your brand is more than simply your logo; it is the essence of who you are as a business, and it’s important that Rheumatology practices identify their brand as well.

Your brand should tell your story; it should also resonate with your intended audience. A quality brand will extend past your logo design and will provide a cohesive, constant, and recognizable outline for the rest of your website. To remain relevant, your brand should leave users with a strong, lasting impression.

Refresh your design.

While you are upgrading your brand, it’s a good opportunity to refresh your website design. First impressions matter, especially in the medical field, and web users are increasingly selective of the websites they browse.

A good website user experience is key to increasing website traffic, and in turn, new patients, and your design is vital to improving that experience. The focus should be on simple navigation, clear design style, engaging copy, and high-quality images.

Modernize your content.

What your website has to say is just as important as how it looks. If you have been hanging on to poorly written or outdated content, it is time to refresh.

Enhancing your site’s content with newsworthy blogs and other alerts or updates will help build an online presence. It also allows patients to feel comfortable that their doctor is engaged and updated on current issues. Creating and posting quality content will help your practice rank higher in search engines, making it easier to find.

Optimize your Search Engine Optimization.

Your Search Engine Optimization (SEO) strategy is one of the most important tools at your disposal for increasing your website traffic; however, many businesses are not using SEO to its full potential.

Some things you can update to give your website a boost in both online searches and organic web traffic include:

  • Meta tags.
  • Title tags.
  • Targeted keywords.
  • Internal and outbound links.
  • Header tags.

Create a patient portal.

Make it easy for patients to schedule appointments, register and access important forms before they arrive at your office. Implement a patient portal, which is an essential resource. The patient portal provides patients with results, medication reminders, care plans, and the opportunity to review any information that they may have forgotten. It is also a great vehicle for asking important questions as they occur.

A patient portal puts information into your patients’ hands and encourages them to take an active role in managing their care.

[Click here for more tips on upgrading your practice in the new year.]

Showcase services and insurance.

Don’t make visitors endlessly search your site for the important things. Clearly list what services you provide or insurances you accept. Make this information easy to access and note whether there are special arrangements available.

Be sure to include information about the Rheumatologists at your practice. Writing a short bio with a small photo will make current, and future patients feel more comfortable and confident about who is treating them.

Link to social media.

Never underestimate the power of social media. As a marketing tool, social media is one of the most cost-effective ways to spread your message to the largest audience for the least amount of marketing spend. Focus on quality, engaging content, and include links to make your content and website sharable across all social media platforms.

Then use your website to drive patients to your Rheumatology clinic’s Facebook page, Instagram, Twitter account, LinkedIn profile, and even a YouTube channel if you have one. It’s 2021, so if you haven’t already, it’s time to embrace social media and make it work for you and your practice. It is critical to have a working social media strategy in today’s world, even in the medical field.

Your website can be a great tool to inform and educate your patients; use it to build a relationship that goes beyond a few visits per year. Build a better website and watch your Rheumatology practice grow.

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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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