Tips for Growing your Medical Practice in 2018

The new year is upon us! As cliché as resolutions have become, the new year is an ideal time to take stock of your practice and evaluate what is working and what isn’t. Now is the time for some reflection and re-evaluation of the past year’s business choices. Consider implementing a modern business practice, setting some internal goals for patient retention, or building that online reputation. Here are five ideas to apply to your new and improved medical practice in 2018.

Stay on top of your claims.

Whether you do it every day or twice a week, it is extremely important to stay on top of claims. Submitting correct and clean insurance claims frequently and consistently creates flow within the office and almost guarantees predictable and timely reimbursements.

Nurture important relationships.

Your referral network is key to your business. Build meaningful relationships with this group, as they send a large portion of patients your way.

Look into implementing satisfaction surveys.

There are some drawbacks to patient satisfaction surveys, but make 2018 the year to focus on patient needs. Surveys can help your office gain some perspective on patient happiness. Collecting this essential data can help your practice define business benchmarks and set goals for improvement.

Eliminate no-shows.

While this may seem impossible, it’s a goal worth working towards. No-shows are a substantial problem for most medical practices as they lead to scheduling headaches and will impact your bottom line. Whether it’s executing an electronic reminder system or setting up a more efficient calling system, work with your team to come up with a new and effective plan.

Engage with your patients.

Utilize social media and a quality website to stay in touch with your patients. Include an informative blog along with an online patient portal so your patients can easily access their records and important documents.

It is important to engage with your patients online but don’t forget to do it face-to-face. A big complaint among many patients is that they don’t feel respected or have enough time with their physicians. Ensure that your patients are heard by your whole staff – doctors, nurses and office personnel. Take the time to sit down, talk with them and truly listen.

Whatever objectives and ideas you have for the New Year, make the decision today to take your medical practice to the next level. Applying innovative and fresh concepts will help you control and grow your practice. Give your staff and patients the gift of a strong and balanced medical environment in 2018.


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  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

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