How to Use Social Media to Build Trust at your Medical Practice

Social media has become an imperative marketing tool. From entertainment to real estate, almost every industry uses social media platforms to create brand awareness, connect with their audiences, and build relationships.

The same is true for the healthcare industry, but as we know, social media in healthcare has to be approached with caution. However, that doesn’t mean your content should be boring. Keep reading for five strategies for posting engaging social media content that builds patient trust while complying with regulations.

Create rich and original content. 

Create high-quality, unique graphics that help your posts stand out among all the other noise on your followers’ timelines. These will help you make a connection with the audience while gaining their trust in the process.

Some original graphic ideas for your healthcare brand’s social media posts include:

  • Infographics.
  • Real photos of your team.
  • Inspirational quote graphics – Motivation Mondays.
  • Testimonial graphics from real patients.

Share success stories.

Empathy is one of the most crucial elements of medical marketing. It helps build trust, guides patients’ decisions, and enables you to stand out from your competition. An effective way to do that is by sharing patient success stories. This form of content inspires potential patients, enabling them to trust your practice.

So, use engaging storytelling to craft compelling patient experiences that tap into emotions and capture readers’ attention – but be sure to get permission from the patient first!

Highlight team achievements. 

Use social media to give your community a glimpse into your practice. Highlight your team and the great things they do and how they work towards their goals and achievements.

Highlighting your staff will help to form a connection with your audience. Let potential patients see what your organization is made of and why they should consider your healthcare practice.

[Click here for tips on creating a Facebook support group for your patients.]

Utilize video. 

A video is an excellent form of original and attention-grabbing content. Studies show that quality social media videos are nearly three times more prevalent than regular social media posts. These results highlight why it’s imperative to incorporate them into your social media marketing plan.

Short and engaging videos will gain your audience’s confidence and position yourself as an expert.

Engage with your patients. 

One of the most meaningful benefits of using social media in healthcare is that it offers unmatched opportunities for collaboration between physicians and patients. By definition, social media encourages consistent dialogue and insightful conversations. Social networks that facilitate practice-to-patient communication give patients a voice and allow medical practices to manage those patient relationships.

Medical offices must develop new healthcare social media strategies and policies to build these relationships and encourage these communications. Doing this effectively will help engage patients, build brand loyalty, trust, and ultimately produce a better-informed, more empowered patient.

We hope these tips help you find new ways to connect with and engage your patients! If you have any other success stories, be sure to let us know via our Facebook page.

Tags: , , , , , , , , , , , , , , , Posted by
  • As a speaker at the first ad hoc meeting of rheumatology practice managers gathered in a single small room at its infancy a decade ago, I’m amazed to see how NORM has blossomed into a high energy organization of depth and professional meetings with parallel break-out symposia between plenary sessions. NORM has truly come of age. This is where the “business” of rheumatology gets learned. The ”guildmanship” for rheumatology practice management is now strong.- Paul H. Caldron, DO, FACP, FACR, MBA, Arizona Arthritis and Rheumatology Associates
  • In a time of demanding changes in the management of medical practices in the US, NORM has been a lifesaver to the community of Rheumatology practices.  NORM has allowed our practice to stay ahead of the many demands of CMS and others payors and has ensured that our practice remains cognizant of new issues that arise in HIPPA compliance, human resources and medical billing to name a few. Sending our Practice Manager to NORM's conferences has been cost-effective and beneficial to our practice because she returns to our office with an abundance of information that otherwise would have taken months to compile. Every Rheumatology practice that wishes to stay on top of emerging issues in practice management should consider sending a member of their staff to NORM's conference.- Michael S. Rosen M.D., Chester County Rheumatology PC
  • Thanks to all those wonderful people in the NORM Network who respond to emails, offering their advice, experience, time, and support ... I haven't even been a member a full year yet and I am amazed at the dedication of everyone who responds to helping via emails and the NORM Organization itself! I have barely had a chance to explore the resources and I have yet to really dive into requests for help still I am silently learning so much and do occasionally offer what I can! Thank you all!- Cheryl Piambino, Kenneth E. Bresky, DO

What We Offer

We’re adding value to practices across the nation by creating a thriving community of rheumatology managers and physicians.

Membership Benefits

Become a Member

Annual Conference

Conference Registration